Responsible Tourism Puts Wolwedans, Namib Ahead

The Wolwedans Collection of Camps is a very special cluster of safari camps – all snuggled into the dunes sporadically placed against a Namib Desert background. The ethos embedded within the conscience of the people involved in Wolwedans is simple and effective. Wolwedans stands proudly for sustainability, conservation and responsible tourism within the precious and stunning NamibRand Nature Reserve.

Right from its beginnings in 1998 this approach has been adopted by Wolwedans and the proof is in its earliest mission statement which reads, “We are committed to sustainable growth by carefully balancing quality leadership, economic progress, social responsibility and care for our environment”.

Jana Brückner, communication officer for the camps and the reserve, excitedly relayed news of Wolwedans’s recent progress in the field of sustainability.  Wolwedans has been nominated for the prestigious 2012 Tourism for Tomorrow Awards which is one of the highest accolades in the global travel and tourism industry.  It has been nominated under the category of “conservation” which is very fitting as it recognises the mammoth efforts put in by staff, conservationists and founders to ensure the region, communities and wildlife in the Namib are protected and conserved.

All camps at Wolwedans are designed to minimize environmental impact and are built and maintained using sustainable technologies.  This is very commendable and we wish them well during the build up to the awards announcement which will take place in Tokyo, Japan during April.

Jana explains Wolwedans’s approach to tourism as, “balancing the four C’s: Conservation, Commerce, Community and Culture.”  This is reiterated in the words of Stephan Brückner, MD and Founder of Wolwedans when he said, “We are in it for the long run. We feel that although the implementation of responsible tourism comes at a price, the rewards far outweigh the input costs and the recognition of our efforts by means of the Tourism for Tomorrow awards is of immeasurable value.”

Wolwedans has also recently launched its solar hybrid system/ power station as part of its new sustainability strategy. They seem to be setting an impeccable example in the tourism industry and hopefully many other Namibian camps and lodges will follow in their footsteps towards responsible tourism practices as a result.

The solar-hybrid installation will reduce the camps’ carbon footprints as fossil fuel consumption will decrease by 65%. Hats off to Wolwedans and their conservation and sustainability efforts.

To see the gloriously natural and beautiful accommodation options at the various camps click here .  The experience at any of the Wolwedans camps is unique, earthy, luxurious yet unpretentious and very locally Namibian in every aspect.



Tel.        + 264 – 61 – 230 616